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Here are some great tools to use to check the effectiveness of your website.

Putting a well-designed quiz on your web site can increase hits, attract buying customers and boost your search engine ranking.

It’s As Easy As
Every component that you add to your web site has the ability to enhance it’s functionality, but one of the simplest and most effective is a quiz that engages with your audience. You can have an online quiz or a third-party hosted quiz or you can do it all yourself and it will cost you nothing except your time. Let me show you a quiz that I recently created for my site, which has increased visits by about 23% in less than three weeks. Compared with an average of the three previous months’ statistics, visits increased by 23% and hits increased by over 50%.

So, what actually is a domain name? And why do you really need one?

A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it's very important to register the right one!

It also shows that your serious and run a professional business. You must display your domain for all your email accounts and your web site on all your stationary. Without this professional image, people will wonder how professional you are. The worst thing for your business is show your email address as the one with your ISP something like johnsmith@ozemail.com.au or sarahjones@bigpond.com

This does 2 things. It promotes the ISP’s business, instead of your own. And it shows your lack of sophistication as a business.

With a domain only costing $16.50 you’ve got no excuse not to set one up and tell everyone about it.

Apart from getting the right words in your domain, what about the extension? Do you go for a global .com or a local country domain, such as a .com.au? or perhaps even something more exotic, such as a .biz or .info?

Google filed a US patent last year which reveals a great deal of how they rank your web site. You may never have guessed what they are using as a basis on how to rank the importance of sites. One of the ingredients for a high ranking site is this:

How many years did you register your domain name for?
If it’s only for one was only one then Google could hold that against you.

When you think about the idea of using a domain name as a brand - it all depends on how seriously you are taking your business to how far you will take the ownership of the brand and the domain.

Find out about trademarking your brand, where you can do it and a great resource from the Australian Government – IP Australia that tells you everything you know – and save $145 off the purchase price!

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